Vexta has been a busy lady, with a whole bunch of projects in the past few months. One of the ones I found really interesting was her recent collaboration with snowboarder Scotty James for a new Samsung winter Olpympics campaign. Sure, its a little commercial, but that aspect of it all didnt even touch Vextas work, and it remains as uncompromisingly creative and inspiring as it always is. Read on for more info, gleaned from Marketing Mag.
“Samsung Electronics Australia has launched a multi-million dollar campaign to leverage its global sponsorship of the Olympics, of which Samsung Electronics is the Worldwide Olympic and Paralympic Partner in the wireless communications equipment category.
As part of the campaign Samsung has developed ‘Design Your Moment’, a collaboration between two of its ambassadors and up-and-coming Australian artists to help inspire the athletes in their pursuit for gold at Sochi 2014.
‘Design Your Moment’ sees boarder cross snowboarder Alex ‘Chumpy’ Pullin work with music producer Sampology to create a new track, ‘Show Me’, which will motivate Chumpy before his steps out for his race at the Games. Graffiti artist Vexta has painted an eagle in a Melbourne laneway that signifies the sensation of flying, which halfpipe snowboarder Scotty James feels when he’s competing.”
Check out the video of the collab below!